Recently the idea of living green has turned out to be a very well-known topic in the media. The green sector of the economy is going to be creating many innovative jobs for people and new, green energy methods are being looked at to replace old energy sources. But what precisely will thrive in the Green Economy can only be decided by consumers reaction to them. So at this point it'd be good to consider this question: "Why do men and women go green"?
The question is something I ask my own self and I try to understand people's frame of mind. I realized that one of the key variables for many people to live green is to preserve the environment. Or maybe because they are interested in the new green technology. A third legitimate reason is that people imagine that money can be saved by going green though that there is an initial expense to do it.
Despite what seem like common sense answers, the truth is quite different as per a Wall Street Journal article. The real contributing factor that gets people commited to go eco-friendly is peer pressure. That's all you will find, simply basic peer pressure.
There was an experiment done where to placards were installed in the hotel restrooms. The two placards kindly requested that guests reuse the towels more than one day. One placard showed the line "Show your consideration for nature." The other placard said "Work with your fellow travellers in helping save the environment". It turned out that 75% of guests did follow the appeal to reuse the bath towels. As you probably thought, between the two cards, the second card saying to follow the other guests received the most beneficial results. In a follow up study the placards were altered slightly and the second one now read "75% of attendees using this hotel room reused their towels". This sign made far more people reuse their particular towels.
As you can see, like life itself, peer pressure works very well in this situation. It looks like just saying that one can save the environment is not enough but to say everyone is doing it will probably cause people to take action.
This little experiment can help organizations decide how they will begin marketing their green products and solutions. Peer pressure invokes a sense of shame in people to a point that people will do something. Hence the best option to market a green product is to make the consumer feel at fault for not doing it. It's really likely that companies will certainly use a similar tactic accomplished in the experiment.
Over-all I was surprised at the research project and its success. On the other hand after mulling over them they didn't really amaze me as much. People generally speaking, it seems, need to think that they belong and do not wish to stand out.
So that looks to be the actual main cause for people going green. Undoubtedly people go green for the alternative reasons I mentioned, but it's somewhat surprising to watch lots go green due to peer pressure.
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